Hoarding is out of home (OOH) media which stands for corporate identity creation. At the time of product launching, hoardings does their promotional role by conveying the message that marketers are looking for. Using hoarding at various locations with eye-catching visuals helps in grabbing attention of all age groups.
Train advertising and Branding is a perfect way to attract the commuters on the go, who are using Kerala shuttle services and railway stations on daily basis. Such a large gathering of audience is otherwise very hard to get. Train advertising is very hard to avoid as one cannot stop oneself from seeing these clearly visible, attractive displays meant to absorb attention. They can be used to target of lakhs of travelers commuting to and from Kerala every day on intercity passenger trains. The distance between the two end covers all most all cities and districts, the way other than platforms give back good return on the investement. The large canvas of each rake provides corporate identity to the clients.
Bus station adverts can't be ignored off. As they play a greater role as a local campaigning tool. They are on the ground speak to the numbers of crowd traveling in and out the cities.
Newspapers play a prominent role in information providing. newspaper are keen observes of all promotional activities that is going on inside and outside the country. Each & every citizen, rich or poor residing in city or village, are the readers of newspaper. So the exposure to a brand get from newspaper is too high.
The shows conducted in vehicles are considered as road shows. Through these activities all class of people who are travelling will notice branding. It helps in grabbing attention of all groups and it helps in reaching even the rural areas where other Medias are impossible.
All the above said Medias are used for road safety measures. Polekiosk gives light for roads, Hnadrails defines the area for pedestrians and Centre medians are used to divide the roads. All the medias are very effective to the brands for awareness among the consumers.
The name itself gives the narration as it is used by the people to wait for Private or public sector owned buses. Bus shelters are road fronted covered area and all the passengers along this way, trespassers or in any vehicle, will be the viewers.
Shops mostly occupy good frontage where people come to buy various products for daily use. The name boards and in- teriors of shops will be noticed by the customers and the frequent walkers or passengers of the roads. If we brand in this area it will create a higher viewer ship by entering into the minds of customers.
Radio is still a powerful media in india. The new generation FM is also playing a good role in getting attention of people. the different types of programs are enjoyed by all groups od people, especially youth. FM is used by the people to relax their minds. So FM is also very effective.
Point of Purchase Materials, the name itself gives the meaning. When a consumer comes to purchase, the branding makes sudden changes through awareness, attraction or memorizing which helps in promoting the sale of a particular product. In a shop there will be various brands of the same product and the consumers will wander for a right choice. This is the time when eye catching graphics helps in changing the mind set of consumers.
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